The platform is rolling out a fresh option that enables them to reduce the amount of AI-created media appearing in their timelines. This move comes as the company disclosed that it now features over 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a full-scale launch. This advancement comes amid a surge in content created by AI, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the fastest-growing content creators on another major platform only show content made by AI. A considerable share of this content is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is often absurd or bizarre.
Our research shows that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we want to provide users the power to increase or decrease of that, according to their own preferences,” stated a spokesperson.
Scale of AI Content
The service announced that there are presently over a billion videos on its network identified as made with AI. Overall, in excess of 100 million media items are added to the platform each day, making AI-generated material a limited part of its overall inventory.
User Control Features
Viewers will be capable of limit or boost the volume of artificial media they see by accessing the “manage topic” option in the platform and selecting AI-made media. Further subjects that can already be controlled under the setting cover current affairs, style, cosmetics, and dance.
Platform Guidelines
TikTok’s policies mandate users to tag lifelike AI-generated content, and it bans harmful fake videos of public figures or emergencies. Any believable artificial content that is unmarked can be deleted under its community policies.
In addition, the platform will henceforth attach an AI-generated label to content produced via its own AI tools, or identified by an collaborative effort for spotting AI-generated material. This action is designed to help prevent users from attempting to bypass the labeling process.
Responsible AI Funding
The platform is furthermore introducing a $2m educational fund for experts and institutions to develop educational content about responsible artificial intelligence. This initiative will support educational bodies focused on training coding and technology.
Platform Protection
The video-sharing app has supported its safety measures, during debate over intentions to cut jobs for a large number of safety staff in the United Kingdom. TikTok is set to reduce 439 jobs in its user protection division in the UK capital, with trade unions and online safety experts expressing worry that humans are being replaced by machine-led review.
A company official explained that human moderation would still have a role, but artificial intelligence can shield workers by removing the most distressing content ahead of it has to be seen by people. The platform stated a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is why a lot of the machine support is proving valuable operate efficiently.”
